You can not make everyone happy period, I reveiwed most of the posts and can see points in each, I don't really understand the "this sport is quickly becoming just about winning" thing, I have been doing this for the last 15-16years and its always being about winning except when talking on posts. The parents, sponsors, players all expect to win, losing is not acceptable, right or wrong that's the truth, and if you don't win with great to good teams because you are making people happly. you will be losing with teams that are over matched. There is no easy way. I have always tried to be honest with players, I really don't care what the parent thinks. The next problem that occurs is as players move up they either don't improve as you would have liked or a more talented players joins the team, Softball is not a unionized sport as this time so seniority does not count.
We have taken the preparing for college position, we will not cuddle anyone, because at the next level you won't get it. We eliminated all our age groups expect the 16 & 18's(we do still have 1 great 12u team) . We now play an extensive fall schedule against college teams. It's just hard, we as coaches love the game and hopefully our players, its hard to see a past starter reduced to a roll player, but is it better to lie to them. If you can hit the ball, but can't run or play defense - theres a position for you on a college team somewhere, trust me. Our job at the advanced age groups is to teach the finer points of the game, make sure they are through the Clearing House and create an opportunity for them to show their stuff at the right time.
I really believe being honest with the players and parents at all times is needed, even if it hurts... I think there is a team out there for everyone at any talent level, if you are not happy, then find a new team during tryouts.
The other thing that is needed is a reality check.... I have never been one to dash a dream, I believe we get better through our dreams in sports and life... However, we must be realistic with our expectations.
If you are not crushing the pitching you are facing locally every weekend, you may be unrealistic in thinking you should be the number 4 hitter on the Lady Vols, etc. and thus setting a goal that you can not reach...
I feel sorry for all of the coaches at the 10-14u groups facing the everybody has to play, My kid's not playing enough situation, my respect goes out to you all, We must however continue to develope our sport to complete with the world, unfortunitly this means some will be left behind at different levels of play, which is OK, not everyone gets to play on the national team or at college or at high school or on the Club "A" Team. Just as eveybody doesnt get to be the boss, the President, the Hero etc.
This game is alot like life, what a great game!
Good Luck All, I will pray you all get to life the Dream!