I think it's unusual for them to contact you. Normally you contact them. It is not illegal or against NCAA rules to use a company that helps you promote your daughter. Depending on the package you purchase, you could pay anywhere from $1,000 to $2,500. They still have you do your own skills tape and provide information. They basically send the information out to colleges via mail and email, something you can do yourself. If your daughter has great grades, a decent ACT score (25 to 29) and has played softball at a high level and excelled you can promote your daughter yourself. Get online, find the colleges that have the academic program she is interested in, a college level that she could realistically play at, and send an information sheet with the skills DVD. Continue to contact those schools and let them know your accomplishments, your summer schedule, etc. You should start the process around the end of a sophomore year, pour it on during the junior year, and you should be getting feedback from coaches early summer between her junior and senior year. The big date is July 1st when coaches can actually call you. They can email prior to that. In my opinion, your daughter should promote herself, with a little help from her parents, not from a recruiting agency.